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Generation Z czech podcasters
Hnyková, Michaela ; Miessler, Jan (advisor) ; Šimková, Karolína (referee)
The bachelor thesis Czech Generation Z podcasters deals with podcasting and Czech Generation Z podcasters. In the theoretical part, the phenomenon of podcasting is defined, followed by a summary of the history and podcasting development abroad with an emphasis on the United States and the Czech Republic. The theoretical part also introduces the basic characteristics of Generation Z and the relationship of this generation to media use and podcasting. The methodological section presents the main research questions that explore the motivations of Czech Generation Z podcasters to start podcasting, motivations for continuing with podcasting as well as aspects of the creation that these creators evaluate positively and negatively. Other behaviors of the Czech Generation Z podcast creators in the online media space are also examined. The bachelor thesis is based on qualitative research conducted in the form of semi-structured interviews with 14 participants The interviews are analysed using thematic analysis. The qualitative research of this bachelor thesis is partly inspired by the research "Doing radio, making friends, and having fun: exploring the motivations of independent audio podcasters" by Kris M. Markman. The final part of the thesis presents the results of the research conducted as part of this...
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Logics of Internet Memes
Hřib, Matěj ; Řehořová, Irena (advisor) ; Gvoždiak, Vít (referee)
The diploma thesis deals with internet memes and their culture. It presents and elaborate five logics of memes, which are reappropriation, multimodality, collectivism, resonance and spread. Memes appropriate existing media content, they "poach" both meaning and expression material and use it for new bricolages. The created meaning is therefore intertextual, and the thesis applies older theories of literary intertextuality on the subject of memes. The form of memes is usually multimodal, they combine modes of picture and text or video and music. The thesis describes stable designs of text, picture and video memes. Collectivism of meme culture is manifested in the existences of templates that initiate creation of individual instances. The knowledge of templates and their use can function as a kind of subcultural capital, that the users use to distance themselves from the mainstream. Resonance of memes is most often founded on humor and personal identification with the message. Memes do not necessarily communicate referential information; they have an affective meaning. Resonance and the participatory nature of memes help their spread, that is of the same value as creation and reception in the meme culture. Keywords internet memes, internet culture, multimodality, intertextuality, remix, participatory...
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Players View on Alternate Reality Games
Váňová, Anežka ; Švelch, Jaroslav (advisor) ; Fousek Krobová, Tereza (referee)
The thesis examines alternate reality games and their players. These games are distinguished by a specific form of narration called transmedia storytelling. This type of storytelling divides the game plot into many smaller pieces. Those reach players in the form of different media formats and through various media platforms. There are various puzzles and ciphers hidden within the snippets of the story. Players must solve them in hopes of getting along with the storyline. These tasks require a certain degree of cooperation between the participants, which commonly results in the formation of gaming communities. Players usually need only a smart device and an internet connection to be able to join the experience. The thesis aims to examine whether and how these games affect players in their daily lives, introduce the communities that arise during the games, and reveal the communication practices of its members. Finally, the thesis presents the roles that players take on themselves during the games and it shows the importance they see in the use of transmedia storytelling within alternate reality games. These games can have both positive and negative impacts on players' daily lives, although the represented positives outweigh the negatives. The gaming communities have two main functions, which are...
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Strategy of the Netflix platform and habits of content consumption of users in the Czech Republic
Rajnohová, Dominika ; Švelch, Jaroslav (advisor) ; Reifová, Irena (referee)
This diploma thesis deals with the topic of video on demand platforms and is more closely focused on one of the main worldwide available platform managed by Netflix. The thesis describes the history of the service and the basic principles and theories on the basis of which this service works. Attention is devoted to the functioning of this platform in the Czech Republic and the development of the user interface and expansion of the catalogue in order to gain more attention from the Czech audience. The research part of the thesis provides insights into the way how the platform is used by Czech users, specifically among 20-27 years old students. The qualitative survey examined the period and ways of how Netflix became known among the users, how users gained access to video content before subscribing Netflix and how the platform influenced their series and movie consumption habits. The research also focused on the perception of the offered content, on the form and price of the subscription and on the user-friendliness and functionality of the platform. The other aim of the research was to find out how much time users spend watching movies and series and in which situations they are looking for this activity. Part of the research also looked at changes in the use of the streaming service during the...
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Convergence of media, SVOD services and their usage
Kucserová, Frederika ; Kruml, Milan (advisor) ; Křemen, Pavel (referee)
The bachelor's thesis titled Convergence of media, SVOD services and their usage deals with the process of media convergence, which provided the basis for the emergence of new services. Convergence is ongoing and the pace is accelerating. New devices and functions are emerging. The style of media use is constantly changing. That is one of the reasons why this work was created. It aims to explain the convergence of the media and show the current use of new services. These include SVOD services, which the work focuses on. It describes individual types of convergence, changes in the process of receiving media content, convergent and participatory culture. It presents the types of VOD services, their features and the best-known representatives. It is interested in the origin, offer and features of the world-famous SVOD services that are available in the Czech Republic. It also introduces new services that are just coming to us. In the practical part, the use of on-demand services is examined using a questionnaire survey. At the beginning of this section, three research questions are asked. The research is mainly interested in the use of paid services on demand (SVOD). It also examines how, when and how services are used. It finds out what is the view of users on cultural belonging, which is recently...
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Podcasts production and consumption in the Czech Republic with a focus on marketing and business
Gregorová, Leona ; Soukeník, Štěpán (advisor) ; Groman, Martin (referee)
This diploma thesis is devoted to the phenomenon of podcasting and its definition within the new media. It introduces the term in the context of its history and its current situation on foreign markets, ie the cradle of its origin. It also defines it in detail in terms of its characteristic features, form, content, and in terms of its consumption and creation. It also defines it in the context of other media types such as radio, online video and audiobooks. Attention is also paid to the possibilities of its monetization. The phenomenon is anchored in the context of new media concepts such as produsage, participatory culture and long-tail. Last, but not least, several chapters are devoted to the development of the medium and its current state in the Czech Republic. A significant part of the thesis offers and insight into the patterns of media usage by Czech listeners, as well as an insight into the current podcasting scene through the eyes of podcast creators with a focus on marketing and business. Based on quantitative survey among the listeners, the characteristics of media usage, its socio-cultural aspects, motivations to listen, opinions on the diversity of Czech offerings and the perception of advertising in podcasts were further explored. Based on qualitative analysis, the types of podcasting...
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Podcasting as a New Media Phenomenon and its Current State in the Czech Republic
Svobodová, Markéta ; Vochocová, Lenka (advisor) ; Miessler, Jan (referee)
This MA thesis is devoted to podcasting, one of the phenomena of new media. It describes its origins and development; in greater detail it deals with the present state and characteristic features of podcasts from the viewpoint of their contents, forms, user practice, ways of financing, and also technological perspectives. Attention is focused on elements which interconnect podcasting with radio and radio programmes and also on their differences. The phenomenon is presented in the context of chosen concepts related to web 2.0. Several chapters focussed generally on the development and present state of podcasting are devoted to the situation in the Czech Republic. The research part then provides insight into the present situation from the point of view of independent podcast creators, with whom half-structured interviews were carried out. On the basis of a qualitative analysis of these interviews, several types of attitudes to podcasting and a number of factors related to production of podcasts were identified - primarily motivations to create them as well as some discouraging aspects. Further results of the analysis concern motivation of the authors to listen to podcasts of other creators, their view of the present state of affairs in the sphere of podcasting in the Czech Republic, and their...
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